Verizon news center8/22/2023 ![]() Since then, Verizon’s DE&I Agency Council, made up of senior agency team leads from Interpublic Group (IPG), Publicis, and WPP, has been meeting quarterly to read out on progress and ensure accountability and transparency. ![]() Verizon put a stake in the ground in 2016 with a call for agency partners to take action to support diversity on the teams that support the Verizon business. Together, we have the power to make an even bigger impact.” To build momentum, you have to take the first step. I encourage other brands to join us in this effort. “Verizon and our partners have delivered strong, consistent results and will continue to push for greater accountability. As one of the most influential advertisers in the country, we embrace our leadership role in driving action around equity,” said Diego Scotti, Chief Marketing Officer at Verizon. “This progress is part of Verizon’s company-wide commitment to responsible business practices. The company is also adding new targets to continue expanding the plan’s reach, demonstrating how brands can leverage their investments and ability to shape cultural norms to drive lasting change. ![]() Maintaining the gold standard of brand safety, with content policies that prohibit Verizon creative from being placed or run in broadcast and digital environments where hateful, denigrating, discriminatory and other types of harmful content appear.įor the second year in a row, Verizon exceeded all of the goals laid out by the Responsible Marketing Action Plan and is maintaining accountability by transparently reporting its results.Strengthening practices aimed at fighting bias and stereotypes in all advertising, content, and media.Continuing to build an inclusive environment for talent that reflects the communities we serve.Increasing diversity and equity in both representation and economic investment across the creative supply chain.The plan builds on Verizon’s long-term commitment to diversity, equity and inclusion by addressing four key drivers of the marketing value chain, both within Verizon and with its partners: NEW YORK, (GLOBE NEWSWIRE) - Continuing its history of industry-leading responsible business practices, Verizon has released the 2022 results of its Responsible Marketing Action Plan, which was established to impact the marketing ecosystem both inside and outside of the company and drive societal change.
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